What Is Content Marketing?
If you have been searching the web doing any research for Online Marketing or SEO, you may have come across the idea of Content Marketing. Maybe you have even heard the phrase “Content is King”. Hopefully you interest has been sparked in
some way and your ready to take another step. If you want a long term marketing strategy that will pay dividends for years to come, then content marketing is the right strategy for you.
Content Marketing is the creation and sharing of content such as articles, videos, photos and music with the idea that this content will help drive consumers to the marketers desired goal of making a purchase, filling a web form or calling a number.
How Does Content Marketing Work?
Content marketing has a handful of benefits that all help drive consumers to the marketers desired outcome.
- It engages the visitors. If the content is good, it will gain the users interest and keep that at your site.
- It positions the creator as an expert in his or her field with the consumer. By providing useful content you show your expertise to the consumer and warm them up to the sale before actually trying to sell to them.
- It provides the best SEO benefits. Google loves fresh and useful content. That is what the internet is all about. Through content marketing your website can be found for more search terms, create more inbound links and eventually drive more visitors to your site.
- It educates the consumer to your service or product. Even more than a brief product or service description, content marketing can help educate your consumer to the benefits, uniqueness, and features of your product or service through case studies, how to’s, and more.
Some Great Facts About Content Marketing:
- Business websites with blogs get 97% more leads that websites without blogs.
- Blogs result in 55% more visitors than sites without blogs.
- Sites with blogs have 434% more indexed pages and 97% more links (great for SEO).
- 70% of consumers prefer getting to know a company through content rather than ads.
- Consumers prefer real photos by almost 97% to stock photos.
Photos, Videos, Blogs, Whitepapers and more all are great long term strategies for successful online marketing.
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As Always, if you need help with your online marketing give me a call at 612-460-1513 or email me at rcunningham@snapsocialmedia.com
